Initially X was started as 'Brahmanara Coffee Club' in 1924 and changed the name in 1951 to the present one. During World War II, rice was in short supply. X experimented with wheat and thus was born the enormously popular "Y."In 1976, during emergency, X started instant foods business due to the price controls imposed by the Indira Gandhi Government.
Identify this successful desi company/brand (X) and Y?