Keep Guessing#33

Derive the connection.

Went uncracked, it is DLF Pramerica a JV between prudential financial(US based) and DLF.
(But don't confuse it with the prudential plc that has a JV with ICICI.)

(A bit Tricky)
Hint: Sab naam ka hi hair-phair hai..)
Googling is allowed.....